How To Find Motivated Sellers On Propstream
How practice you find motivated sellers?
It might seem confusing and overwhelming trying to generate a consequent catamenia of motivated seller leads.
But information technology'southward non as complicated as it seems.
In this guide, we'll show y'all ten different PROVEN methods for finding motivated sellers. These piece of work in any market (even in seller's markets) — we know because nosotros piece of work with hundreds of real manor investors around the nation.
The process isn't complicated.
It'due south simple. Information technology just requires a flake of grit and persistence.
But before we get into that, a quick definition — and then we need to dispel a mutual myth.
What's a Motivated Seller?
A motivated seller is a property owner who, for one reason or another, is motivated to sell their domicile apace. Motivated sellers are exactly what existent manor investors effort to discover because they're much more likely to take a below-market place greenbacks offer.
Just… why would a homeowner be motivated to sell their home fast for cash?
Hither are some of the peak reasons:
- They need to sell quickly due to a job loss or transfer
- They're going through a divorce and need to carve up the proceeds asap
- They're behind on mortgage payments and facing foreclosure
- The holding is vacant and they're tired of paying for the budget
- The repairs needed are also expensive or they don't accept the fourth dimension to fix information technology upwardly
- They're relocating for a new chore or opportunity
Of course, there are a million different personal reasons that a homeowner might be motivated to sell — so proceed in listen that every situation is unique.
The Myth of Motivated Sellers
Real estate investors spend a lot of time talking about how they can find more motivated sellers.
Then much and then that inexperienced investors ofttimes think of that term as referring to homeowners who volition beg them to buy their home — "Take my house for very little money! Because I stubbed my toe!"
Only that's a myth.
Check out the video beneath where Ryan Dossey and Greg Helbeck (two seasoned existent estate investors), explain and debunk this common misconception…
So when nosotros talk nigh "motivated sellers", we're non talking virtually people who are so desperate to sell their holding that they'll blindly take you upwards on your first offer.
We're talking about reasonable and smart people whoknow you're depression-balling them and don't care. They are in a state of affairs where they would rather have a quick and fast transaction even if information technology'southward a little less profitable for them.
Why does this matter?
Because when you lot're finding and interacting with motivated sellers, they might not act or behave how you lot thought they would. Generally, they won't exist desperate… merely they will be reasonable and willing.
That's an important distinction.
With that out of the way, permit's talk almost 10 proven ways y'all tin can find motivated sellers in any market place…
1. Manus-Written Direct Mail
Let's starting time with the all-time.
The near effective way to become the phone ringing — and to generate motivated seller leads — is to consistently send direct mail.
The best investors send two,000 to 10,000 straight postal service pieces per month.
Of class, it's no secret that a lot of straight postal service gets thrown in the trash (before it gets read).
But hand-written mail?
Mail service that is written with existent pen and ink?
The response rates on that are wayyy college than traditional letters and postcards — we know considering that'southward the postal service our investors use.
Go check out our paw-written mailers and learn more than virtually how they can increase your response rates.
How much mail should y'all send per calendar month?
Just reverse the math. A 2% response rate is pretty typical for this type of mail service. Endmost deals on 1 in 30 leads is besides pretty normal. So if you want to do one bargain per month, you lot'd want to ship 1,500 to ii,500 mailers per month.
You can increment that number as your bandwidth and budget allow.
2. Driving For Dollars
If you want to go far front of more motivated sellers, put some miles on your car.
Driving for dollars (or D4D) is the procedure of driving around looking for "distressed properties" and writing downwardly the addresses.
Past distressed, we're talking well-nigh homes that…
- Have a "For Sale" sign in the yard
- Look like they need repairs (peeling pigment, boarded-upward windows, overgrown lawns)
- Appear to be vacant (unkempt yards, night windows, newspapers piling up)
The benefit to finding these properties on your own and creating your own cold calling or mailing list is that yous don't take to worry about equally much competition.
Try to write downwards at least 100 backdrop per week. Leave these door hangers on the homes you lot observe. Skip trace the owners to get their phone number and/or mailing address. And then attain out to them and you'll find off-market place deals like clockwork.
3. Cold Calling
Text messaging and sending direct mail aren't the only ways to reach the property owners y'all find from driving for dollars.
You lot tin also cold call them (after skip tracing).
This is where a lot of investors go hung up because they're worried virtually what to say or how the conversation volition get. Simply it doesn't accept to exist overwhelming.
Simply call them, ask if they are the possessor of the holding you institute, and so tell them about what you lot do.
They might be interested or they might not.
Here's what this looks like in action…
4. Build Your Network
You've probably heard the phrase, "It's non what you know, it's who you know."
And that definitely holds true in existent estate investing.
The more people yous know — and the deeper your relationships are with those people — the more deals y'all're going to get.
That's why it's so of import to go involved in your community.
Build relationships with…
- Other investors
- Belongings managers
- Contractors
- Title companies and existent estate agents
- Attorneys
All of these people collaborate with potentially motivated sellers on a regular basis and past building relationships with them, y'all'll naturally get referrals.
5. Expired Listings
Expired listings are houses that were on the marketplace only didn't sell.
The listing is now "expired."
And that's a sign that the homeowner might be motivated to sell — they had a difficult time selling the traditional route and perhaps they're willing to sell for a lower cash offer.
The best place to find expired listings is on the MLS. If you don't take a real estate license, then you can work with a real estate agent (networking is critical!) and ask for their aid. You tin too search public records.
6. Craiglist
This one is a little chip of a long shot, but it's worth mentioning.
You lot can notice motivated sellers by scouring Craigslist in the "Housing" section nether "For Sale By Owner."
It's not going to be as easy to find deals here — because information technology's absolutely saturated with other investors doing the same thing — as some of the other methods on this list, but if y'all're diligent, y'all might be able to find a gem or two.
7. Facebook Marketplace
Facebook Marketplace is similar to Craigslist, only a piddling less saturated with contest.
Information technology's a great place to find motivated sellers considering it's full of people who are trying to sell their property.
Merely search for houses for sale, await for properties that might be distressed or have been listed for a long time without selling, and reach out to the owners.
They very well might be interested in hearing your cash offering.
8. Propstream
Propstream is a powerful tool that allows y'all to search for distressed properties.
It'southward a little more expensive than some of the other options on this list — it starts at $99 per month — but it can definitely be worth the investment because it gives you lot access to a lot of data that you wouldn't otherwise have.
Afterward all, it's a lot of piece of work to drive for dollars and find hundreds of properties per week.
Propstream gives you relevant information and lets you filter and sort that data so that you lot're sending directly mail only to people who are likely to exist motivated sellers.
The near common mailing lists for investors include…
- Pre-foreclosures (NOD, LIS Pendens)
- Probates
- Tax runaway
- Loftier equity sellers
- Absentee owners
- Vacant properties
With Propstream, y'all can get all of this data in one place and outset mailing these potential sellers right away.
9. Door Hangers
Door hangers are a low-price style to attain motivated sellers.
It's a pretty simple process: you buy door hangers, put your marketing message on them, and and so hang them on doors in neighborhoods that you're targeting.
(Ideally, while yous're driving for dollars)
The primal with door hangers is to brand sure that your marketing bulletin stands out.
You want it to exist eye-catching and yous want information technology to offer a solution to the person's problem.
How do you do that?
Just like with mailers, handwrite them with existent pen and ink — we have hand-written door hangers for your correct here.
10. Online Marketing
We've dedicated nearly of this article to sharing offline tactics for finding motivated sellers.
Because bluntly — even in a digital world — those still piece of work the best.
But that doesn't mean that there's no place for online marketing.
You can use online tools like Google Ads and Facebook Ads to target people who might be interested in selling their holding.
(Retargeting ads on Facebook are particularly effective)
For case, yous can set a Google Ad that simply appears when someone searches for "I demand to sell my house fast."
When they click on your advertizing, they'll exist taken to a landing page where you tin capture their contact information.
You could also write blog posts and attempt to optimize your website to rank organically in Google.
All of this is great if yous're willing to put in the endeavour… just it feels like an reconsideration in this article considering information technology is.
The virtually effective 3-stride process for generating motivated seller leads consistently is outlined beneath.
No BS.
Here's The Motivated-Seller-Finding Process That Works… Every Time
Okay.
That'due south a lot of good stuff.
But for those of you who are new, we want to dumb this down even more.
If y'all're serious nigh growing your business and consistently finding motivated sellers, then just follow the three steps beneath. This is the process that makes thousands of real manor investors around the nation millions of dollars every year.
Stride 1. Drive For Dollars
The outset step to finding motivated sellers is actually pretty uncomplicated: you need to become out there and start looking for them.
And the best fashion to do that is by driving for dollars.
So dedicate an hr or 2 every day to driving around neighborhoods and writing down the addresses of properties that are distressed.
Also, put hand-written door hangers on every belongings you write downward. This volition but accept yous an additional 30 seconds per property.
Doing that, on its own, volition get the phone ringing.
Step 2. Pull Propstream Data
To supplement your driving for dollars strategy, pull the following listing from Propstream for your target market: absentee homeowners with high equity.
There are a lot of different lists you could pull, but that's one of the best. And information technology'southward exactly where you should start.
Go that data, make clean and organize it, and go ready to send some direct mail.
Footstep 3. Transport Direct Mail
Take the data y'all pulled from Propstream and ship hand-written direct post. You'll get a great response rate past doing that and it will aid yous build rapport with the seller.
And then only build a clean process for following upward with your leads.
That's information technology.
Literally.
If y'all do those three steps over and over once more, and then you're going to win at real estate investing and you're going to beat your competitors.
From in that location it really just comes downward to volume and consistency. Follow this process often… and increment volume when you're able to.
Concluding Thought on Finding Motivated Sellers
The three-step process nosotros simply outlined is the all-time manner to notice motivated sellers in any market.
Just if y'all want to get even more creative, and then consider using some of the other methods we've shared in this commodity.
Information technology's not rocket science.
Merely it is science.
And post-obit a uncomplicated but constructive process is all you need to be successful.
Source: https://www.ballpointmarketing.com/how-to-find-motivated-sellers/
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